Branding Strategy
For many businesses, the annual company Christmas card is a staple of holiday cheer, an expression of thanks to customers and colleagues for their support throughout the year, and a promise to continue delivering great products and services for the next year. Did you know, however, that company Christmas cards can be used as a great tool in your company?s overall holiday branding strategy? When done correctly, a holiday card to your clients can cement your corporate image into their mind, so that when it comes time to request the types of products or services you provide, they can go nowhere else. As far as branding strategy goes, the corporate Christmas card can be more than just a nicety ? it can be an effective secret weapon.
More than Just a Logo
A corporate Christmas card should be more than just your company logo dressed up in holiday cheer. It should represent your company culture and personality to anyone who receives it. In order for your holiday card to be an effective tool in your branding strategy, keep in mind these helpful tips:
Show another side of your company. The holiday card seems like an unlikely place to do this, but it is the perfect chance to share the accessible qualities of your company with the world. This may be a great time to introduce customers to your staff via a company Christmas photo. Or share some great company moments with a collage of the staff sharing a smile with customers, spending time with family, or sharing a special moment.
Think about branding elements. Since company Christmas cards are still part of a greater branding strategy, it?s important to think of the brand elements that will be involved in creating the card. This includes size and color of the logo, color scheme of the card, style and presentation of the card, wording inside the card. Everything from how your card looks to what it?ll say is an important part of making a valuable impression.
Sharing success. The holidays are a great time to not only thank your customers but to also share your accomplishments with them as well. Incorporate your ?wins? into your holiday card theme; for instance, this holiday, you could make growth your theme ? share with customers how they are the reason for your company?s sales growth, your company?s staff growth, perhaps even your overall business influence growth through franchises and the like. Cleverly weave your company?s success into the message of your corporate Christmas cards to make your message more impactful.
Holiday Cheer: A Sound Branding Strategy
The best part about using your Christmas card as part of your branding strategy is that it gives you the unique opportunity to share your products and services in a way that is not perceived as advertising. Rather, holiday cheer turns out to be the ideal way to thank your customers and remind them that your business is still around for them.
The right marketing software can help you drive that message home year round! Request a demo today and learn more about what the ONE System can do for your business. Be sure to join our Facebook community and follow us on Twitter for more brand management insight.
Source: http://blog.adgiants.com/2012/12/20/branding-strategy/
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