Mobile Rewards Startup Kiip Launches Its Second $100K ?Build Fund' With Sponsorship From Pepsi

A year ago, Kiip ran a "Build Fund" contest for independent developers, offering $100,000 in prizes. Founder and CEO Brian Wong told me recently that the fund was supposed to be a one-off promotion, but that enough developers had asked if he was going to do it again that, indeed, he's doing it again. Just like last year, Wong is looking for the best developers of apps that integrate with Kiip's mobile rewards system, where users receive prizes from advertisers when they achieve certain goals in an app. There are, however, a couple of changes this time around. For one thing, there are only going to be 10 winners this year, not 20, which means that there's more prize money for each developer ? $10,000 in cash, plus $5,000 in services from partners like Parse, Urban Airship, Amazon Web Services, Crittercism, and Localytics.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/__su1n5R94Y/

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